Meike Neitz has worked at the intersection of Innovation and Sustainability, Development work and Entrepreneurship, Startups and Corporates for over ten years.  Before starting her own business embassidy, Meike was Senior Manager, Trend & Innovation Scouting at Germany Trade & Invest (GTAI) in charge of all international affairs of the Digital Hub Initiative (de:hub) by the German Ministry of Economic Affairs and Climate Action.  From 2020 to 2022, she was a Digital Ambassador with the German Corporation for International Cooperation (GIZ), based in Namibia to build bridges between Europe and Africa. Until 2020, Meike ran her own coaching business, focusing on communications and business development for Startups, amongst others working closely with the TV format “Die Höhle der Löwen”. Meike has begun her career as Country Director for the Emerging Markets Research and Consulting Firm Oxford Business Group (OBG),  living and working in Turkey, Indonesia, Tunisia, Thailand and Algeria.